Imagine the epic scenes while journeying through a vast nature reserve in Northern Italy. From history-steeped Trivero to the mountain peaks of the Biella Alps – only stunning panoramas of lush alpine forest in sight. It is here where a significant road that now inspires Zegna’s latest campaign lies – and here where the magical nature reserve known as the Oasi Zegna is found.
The Oasi Zegna is the true spiritual home of the brand. From its heart – the wool mill: and outwards to the community and habitat it has served to sustain for generations. Since the brand’s visionary father embarked on his ambitious journey in the early 1900’s: Ermenegildo Zegna has superseded the status-quo to command the global market. It is with passion & innovation forged with love for the community and environment that has enabled the brand to carve out the values now cemented by the 232 campaign. Like an artery sustaining the brand and the community for over 100 years: 232 is name given to the 44.5km road that runs through Oasi Zegna – and is what now serves to inspire the brand’s latest campaign.
Connecting the brand with raft of leading creatives: the 232 campaign has joined hands with visionaries from an eclectic range of disciplines. From musician Marracash, to actor Isaac Hempstead Wright and movement director Yagamoto – the campaign connects the Zegna family and its founding father’s vision of an ambitious future forged by the 232 through Oasi Zegna. Each of these visionary ambassadors pursue their disciplines much like the brand: with a philosophy focusing on the journey above its destination. Like the founding father – each one dares to lead change & challenge conventions. It is with these shared values that the 232 collection carves out its own new path into the future. This truly is a manifestation of the brands’ longstanding values and philosophy – founded upon pillars bounded by a conscious, curious and empathetic state of mind.
To the collection created to accompany the campaign – Artistic Director, Alessandro Sartori pays homage to the 232 with a new graphic emblem. Much like the 232 – this striking emblem also presents a powerful symbol that charts a course that only moves in one direction: forward.
Presented in a series of short films, the collection introduces each talents’ unique perspectives and talents. Deep blues, oranges & burnt umber tones accent a collection that bestows a relaxed feeling of luxury – perhaps a nod to the seasonal hues and feeling of the beautiful Oasi Zegna.
To find out more about Zegna’s 232 Campaign: visit Zegna.