Black History Month, or African American History Month, is ever important. Especially now. Since transforming into a month-long tribute in 1976 from Negro History Week created by Carter G. Woodson in February 1926, Black History Month continues to be a vehicle for racial transformation and celebrate blackness. Using history to prove that black individuals played important roles in the creation of America, this observance also serves as a reminder that #BlackLivesMatter.
Being an influential American company, here's how Apple honours and commemorates Black History Month with a series of dedicated products and services.
Apple Watch Black Unity Collection
More than just an alternative colourway to the Apple Watch Series 6, this limited-edition timepiece celebrates and acknowledge Black history and Black culture with its design. The collection includes a limited-edition Apple Watch Series 6, Black Unity Sport Band, and Unity watch face.
The Black Unity Sport Band contains empowering messages. Made from individual pieces of coloured fluoroelastomer, it is assembled by hand and compression-moulded into one. Besides black, the red and green on the Black Unity Sport Band also hold significance in this collection. The Pan-African flag was the inspiration: red for the blood that united people of the African Diaspora and was shed for their liberation, black for the people whose existence is affirmed by the flag, and green for the vibrant natural wealth of Africa, the Motherland.
The words 'Truth. Power. Solidarity.' also appears as a laser-engraving onto the band's interior of the stainless steel fastening pin. Elsewhere, the Unity watch face displays a pattern of irregular shapes, which pays homage to the craft of quilting in the Black community, dynamically changes as Apple Watch moves and creating a unique face as a result.
As part of this effort, Apple is supporting six global organizations to help advance their missions in promoting and achieving equality and civil rights in the US and around the world: Black Lives Matter Support Fund via the Tides Foundation; European Network Against Racism; International Institute on Race, Equality and Human Rights; Leadership Conference Education Fund; NAACP Legal Defense and Educational Fund, Inc.; and Souls Grown Deep.
Apple Watch Series 6 Black Unity (GPS) starts at SGD599 and Apple Watch Series 6 Black Unity (GPS + Cellular) starts at SGD749. The Black Unity Sport Band is SGD69. Both are now available at all Apple Singapore stores and https://www.apple.com/sg/watch/.