Craving for fresh inventions after Apple's announcement of its hardware upgrades last week? The tech leader has unveiled a brand new video programming service: Apple TV+. This original video subscription service will be offered through the Apple TV app on Apple devices and Smart TVs in Autumn 2019. In addition, Apple+ will be ad-free (adios commercials!) and downloadable so you can tune into its programmes offline.
Apple broke the news from the Steve Jobs Theater at the company’s Cupertino, California headquarters and invited notable names involved in the production of exclusive original shows, movies and documentaries on Apple TV+. Steven Spielberg (Amazing Stories), Reese Witherspoon, Jennifer Aniston (both on The Morning Show), and Oprah Winfrey (Toxic Labour) all stood the stage to talk about their respective series which will end up on your must-watch list.
Besides Apple TV+, this event also sees the debut of an Apple TV app and Apple TV channels. Launching in May 2019, the former allows users to discover and watch shows, movies, sports, news and more in one app across iPhone, iPad, Apple TV, Mac, smart TVs and streaming devices. Too much to handle? Personalise by subscribing to and watch specific Apple TV channels by paying only the services you want, like the popular HBO, SHOWTIME and Starz—all available on demand, on and offline. Apple has streamlined the process for viewers so it's akin to an à la carte menu. No additional apps, accounts or passwords required at all.
Apple TV+ will launch in autumn 2019 in over 100 countries. No pricing or specific launch date has been announced yet.