We're not sure about you, but while working from home and socially distancing ourselves from unnecessary, non-essential activities are proving to be the new normal, they're not easy. There are only so much physical books one can read, Netflix content to binge, at-home bodyweight workouts to aid in not gaining weight, clutter to declutter and organise… well, you get the point.
Entertainment is key to avoid going all stir crazy. While many musicians have taken to social media to organise free live-streamed 'concerts', luxury fashion house Bottega Veneta is taking it a step further.
Bottega Residency is a multi-platform initiative by the house that aims to foster creativity and positivity, as well as create a sense of virtual community while dealing with the COVID-19 crisis. Take this as a contemporary interpretation of the traditional Las Vegas residency, if you will, but one that's solely done virtually and with a different act each week.
Tapping on its roster of creatives and collaborators—from musicians to writers to film directors and even performers in various capacities—Bottega Veneta will invite a creative each week to share their influences and inspirations. Bottega Residency is poised to be a positive space where you'd be introduced to the creative arts and its diverse practitioners, especially those that you may not have heard of before.
And on the weekends, the experience culminates with musical performances, recipes by up-and-coming chefs, as well as a Sunday movie night done in collaboration with a film industry partner. If that does sound like your average weekend, that's because Bottega Residency has planned it in such a way that it mimics real-life weekend plans.
"Creativity and strength lie at the heart of Bottega Veneta. In this highly distressing time, we feel a responsibility to celebrate those values and ignite a sense of joy and hope in our community and beyond," expresses creative director Daniel Lee.
The fashion house has ensured that its covered all the major platforms too. Bottega Residency is accessible across Instagram, Youtube, Weibo, Line, Kakao, Spotify, Apple Music, as well as its own microsite.