Living in this pandemic-stricken world seems to have numbed our senses towards news of people falling sick. It's almost like we're frogs slowly being boiled alive. If it’s not you-know-what, it’s sighs of relief, moving on to the next conversation topic of the day, and then uncertainty again, on repeat. But this COVID-19 haze has overstayed its welcome and has piled on top of other ailments that while less novel, still simmers in the backdrop.
Today's conversation topic of one such ailment often overlooked by men is breast cancer.
Mentions of breast cancer usually happen when women are around, but that doesn't mean the disease only happens to that specific gender. Not many are aware that men are susceptible to it and they tend to have a higher mortality rate. A cycling charity campaign Ride With Me, c0-founded by Marie Wee, wants to deepen our understanding of breast cancer and raise funds for the charity Breast Cancer Foundation (BCF).
Wee organised this event to commemorate her namesake creative agency’s first anniversary. Specialising in organising events that champion giving back to the community it was only fitting that their first-anniversary event reflects that.
“This is an important and worthy cause we can all champion if you would just Ride With Me,” she said. She extends this invitation to persons of breast cancer to ‘ride with us’. “We are (your) circle of support, and we stress that this is not a race, but a journey that we can ride through together.”
Organised together with Helen Kang, Managing Director of Spanish lifestyle brand Hola From Spain, the two women hope their efforts can support fellow women and accelerate BCF’s mission to eradicate breast cancer. “It’s been a gratifying project to organise because many of whom we spoke to said ‘yes’ almost immediately,” she said.
Those onboard include people like Irene Chui, breast cancer survivor extraordinaire, and Johnny Ventura, CEO and owner of Coleccion Alexandra, who will also speak at their webinar Cycling Connoisseurs Connect despite the seven-hour difference between Spain and Singapore. Hideki Mochizuki, Managing Director of Asia Specialised Bicycle is also a participant, which explains why the giveaway consists of not only of a Spectrum bra designed to help improve microcirculation, but also an ultra-exclusive custom-designed S-Works by Specialized.
Ride With Me runs throughout October, which is also Breast Cancer Awareness Month (BCAM). Participants need only cycle at their own speed, at their own time and along any route, to qualify. Social media posts, quizzes and exclusive giveaways are also there to drill in the knowledge, especially how important regular checkups for women are to ensure early detection since that is so far the best way to save lives, breasts and families.
For more details on how you can participate, visit Ride With Me.