Ah, Christmas. It's just slightly over a month to the festive holiday and the thought of it brings about a smorgasbord of emotions. The joy of being around friends and family, the anxiety of being around friends and family, the worry of making sure everything is as perfect as it could be, the stress of rushing home… Real Christmas is hardly ever worthy of a Hallmark card. And Burberry gets it.
In its latest Christmas campaign, Burberry (the British brand has been known for star-studded and incredibly festive ones) dials down on the happy, and takes a more realistic approach with a slightly dark undertone. Brit artist and photographer Juno Calypso, both shot and directed the campaign that revolves around a short film titled, Close Your Eyes and Think of Christmas.
Burberry campaign regulars Matt Smith and Naomi Campbell stars alongside actress Dame Kristin Scott Thomas, rapper M.I.A, as well as Campbell's mother, Valerie Morris-Campbell. Scored by a haunting arrangement of 'Carol of the Bells', the scenes depict the many different aspects of a British Christmas. There's the refuge from the dreary and cold weather, the train (that's upholstered with Burberry's new TB Monogram) ride home to be in time for the holiday, the awkward dinner feast, and the quiet moments with loved ones. The latter shows the Campbells lounging in front of the telly decked in outfits from the upcoming Burberry collaboration with Vivienne Westwood.
Riccardo Tisci's first Christmas campaign for Burberry is less glitter-and-confetti and more relatable. It's a film that not everyone—especially those completely enthused about the festivities—would like, but it's beautifully executed. Everything can't be all happy and rosy, right?