Burberry is forging ahead with a runway show, having announced a date for it at an undisclosed location. The British fashion house is set to showcase its spring/summer 2021 men's and women's collections on 17 September 2020, in line with the typical London Fashion Week schedule that it has been adhering to.
Yet, unlike the usual enclosed settings of previous Burberry runway shows, the spring/summer 2021 edition will see, what chief creative officer Riccardo Tisci is calling, "a creative experience that takes place within the the beautiful, natural landscape of Britain". The show is set to be another ode to founder Thomas Burberry's origins of the Burberry brand—one that's rooted in clothes for the outdoors.
There's no word yet on what the 'creative experience' that Tisci mentioned entails. What's certain is that the live, outdoor runway show will be available for everyone to experience digitally; a format that Burberry is a pioneer of.
In line with the fashion house's continuing efforts to be carbon neutral by 2022, the show will also be certified carbon neutral, just like the previous two shows before. Measures will be taken to reduce the environmental effects of holding the runway show, and any remaining emissions resulting from it will be offset through Burberry's Regeneration Fund. For the autumn/winter 2020 show, this included planting trees in Australia on the behalf of guests in order to help restore the ecosystem that was devastated by bushfires.
Burberry is one of the few fashion houses that have announced concrete plans for the upcoming fashion week season and a no-live-audience policy for their shows. Dolce&Gabbana is set to take part in Milan Fashion Week's first-ever fully digital edition in July. And Dior has most recently announced that it will stage a cruise runway show in Lecce, Italy on 22 July. The fashion house also revealed that it has no plans to deviate from the usual fashion week schedule.