Starting Friday 23 August, you can wander into the zany world of Burberry’s new Monogram universe—quite literally. The fashion house debuts its Thomas Burberry collection for men and women in Singapore with an immersive pop-up installation at The Shoppes at Marina Bay Sands Singapore till 5 September 2019.
With the announcement of their new bold, geometric letterform in red and honey a year ago, it seems fitting that the debut of their Thomas Burberry Monogram collection too, is cleverly introduced through an abstract kingdom of Monogram castles—a historic touchpoint paying homage to the house’s founder and heritage. With towering turrets of cardboard building blocks made with contrasting silver and gold mirrored cubes and rectangular shapes covered in Monogram packing tape, the installation—modelled after 20th century British architecture—explores the ideas of contrast and perception between each form, heralding the arrival of a new era for Burberry and the visual branding changes that the fashion house is undergoing.
Inspired by his discovery of 20th-century Thomas Burberry motifs tucked away in the house’s archive, the brand’s new creative director Riccardo Tisci, reached out to esteemed English graphics designer Peter Saville, to refresh the original monogram with its old-world and utilitarian feel for a more contemporary audience. Earthy tones of Burberry beige and brown dominate the Monogram colour palette, with the brand’s new signature house code of interlocking TB initials heavily logo-ed across the collection and adorned with a distinct Monogram stripe of red, white and black across ready-to-wear accessories, evincing the rebellious and refined eccentricity of British modernity.
The Thomas Burberry Monogram collection is available at the Burberry installation in The Shoppes at Marina Bay Sands Singapore from 23 August until 5 September 2019, as well as on Burberry.com and in selected Burberry stores globally.