Chinese New Year is an important cultural event that brings people together to celebrate and honor their traditions. It is a time for joy and happiness, and is an opportunity for people to come together and embrace the new year with hope and positivity.
Toast to prosperity in the Year of the Rabbit, and add a sense of celebration and conviviality to any gathering with exceptional, award-winning single malts from Glenfiddich in their beautifully crafted gift packs for the new year. With its exceptional limited-edition packaging, Glenfiddich's promise of an exquisite single malt scotch whisky is sure to make your celebrations unforgettable.
For its 2023 limited edition whisky gift packs, Glenfiddich has partnered with award-winning illustrator, Yixin Zeng, to bring their "Journey to the Extraordinary" concept to life. Based in the Sichuan province, Zeng is known for his expressive, abstract and super-graphic style. In his fantastical artworks, he captures imagination through vibrantly coloured, deconstructed landscapes filled with hidden details that'll leave you in awe.
Be sure to look out for the iconic Glenfiddich Stag (福鹿) in the pack design, which represents prosperity and longevity in Chinese culture. Each gift pack comes with our award-winning whiskies, perfect for a symbolic gift that wishes bountiful blessings to our loved ones.
In line with the concept, Glenfiddich seeks to remind everyone that every path taken, like the tributaries of a river, converge to create a truly extraordinary moment at the heart of the gift packs. If this isn't reason enough to grab a limited edition gift pack, we don't know what is—these packs make for extremely thoughtful gifts or fantastic bottles to bring for a party with friends and family this festive season.
Zeng’s illustrations will also come to life across several interactive experiences at Glenfiddich’s Lunar New Year Pop-up, between 11-15 January at Suntec City Atrium Tower 3 & 4. Discover the pioneering spirit behind the brand's iconic whiskies and compete in a series of interactive digital games, honour timeless traditions with custom calligraphed Glenfiddich Lunar New Year "福" decor, and more. The limited edition gift packs will be available to purchase there, including free label customisations with each purchase.
Now go forth and enjoy (responsibly, of course!).
Visit ‘The Glenfiddich Lunar New Year pop-up at Suntec City Atrium Tower 3 & 4 from 11-15 January 2023. Admission is non-ticketed and open to visitors aged 18 and above.
The Glenfiddich “Journey to Extraordinary” gift packs can be purchased at the pop-up, online at bit.ly/glenfiddichcny and authorised retailers.
