“Every person, every brand, and every industry needs to start thinking sustainably. Champion is taking that big step.”
Champion’s second venture into sustainable fashion looks to be even more promising than the first. The Re:bound Washed Black collection follows up the 2020 debut of the Re:bound line, now introducing new styles, genderless basics, and familiar signatures in a washed black colorway.
Partnering with professional NBL player turned sustainable fashion designer, Obi Kyei, Champion looks to highlight the strong link between sports, fashion, and a sustainable future — proving, through its apparel, that the three can seamlessly coexist.
“I love having the ability to switch up clothes and wear something new every time,” says Obi. “But now, it’s about creating that feeling of having something new without draining our resources to produce it. Every person, every brand, and every industry needs to start thinking sustainably. Champion is taking that big step.”
Championing (excuse the pun) the campaign alongside Obi, model and sustainability advocate Amber echoes a similar sentiment. “Reframing the way we navigate consumption is super important,” she says. “It’s great to see a major streetwear brand like Champion taking sustainability seriously.”
The Re:bound line prides itself on its recycling process, reclaiming excess fabric discarded during production and spinning it back up into new yarn. Each product in the Re:bound Washed Black collection comprises a minimum of forty-five percent recycled cotton. A circular fashion economy is the way of the future and Champion has done well to plant its seeds early.
"Pioneering products is our legacy. Protecting the planet is our long game."
In pursuit of sustainability, the brand remains uncompromised on style and function too. Its athletic apparel transcends traditional settings, designed to feel equally at home in the studio and the street as in the gym or the football field. “Pioneering products is our legacy,” says a Champion representative. “Protecting the planet is our long game. Re:bound is our first step, and we’re just getting started.”