Music has always been something that brings people together—no matter who we are or where we come from. It's a universal language after all, and one that speaks to despite the many aspects that differentiates us with one another. Music reminds us that we're all collectively similar. And nothing beats a good tune, especially when combined with the right atmosphere.
Coach has been known to work with musicians across its many fashion campaigns, projects, and even on the runway—giving the audience an all-encompassing experience of the brand's heritage. Some of Coach's previous collaborations with American performer Jennifer Lopez (who most recently appeared in Coach TV: Live from Shanghai) and a group of China-based artists such as Yeti Out, Vicky Ho and more, displayed each of their individual personalities and aesthetics with Coach's contemporary-meets-vintage style.
Coach will present its very first virtual concert experience in collaboration with Def Jam SEA on 24 June at 9pm Singapore time. The Coach x Def Jam SEA experience aims to bring like-minded individuals and communities together through modern interpretations of nostalgic '80s-inspired music, showcasing both pioneering artists as well as emerging ones in the region. 13 artists from across South-East Asia are set to perform for the virtual event.
- Singapore: Yung Raya, Fariz Jabba, Alyph
- Malaysia: Joe Flizzow, Sonaone, Yonnyboii, Sya
- Indonesia: Rayi Putra, Ben Utomo, A.Nayaka
- Thailand: DABOYWAY, Pradaa, Tarvethz
It's through this partnership that Coach hopes to give an insight to the American fashion brand's heritage, its fresh take on sportswear through Coach's athleisure capsule collection as well as bringing Coach's autumn 2021 collection to life. And of course, with great music at the same time.
Access to the Coach x Def Jam SEA virtual concert is only granted with any purchase from Coach from now till 17 June 2021.