Every Wednesday we ask a creative, artisan, or musician to share what music gets them going from dawn to dusk. This week, Rhyce Lein, General Manager of Fitness app GuavaPass Singapore, tells us a selection of tunes that propels him forward throughout the day.
The entry of GuavaPass in Singapore has allowed many fitness enthusiasts to try out various workouts with an all-access wellness subscription. Yoga, boxing, HIIT—you name it, they got it. This massive variety of fitness classes is carefully curated by Rhyce Lein, General Manager of GuavaPass Singapore.
Recently celebrated its third year in Singapore, GuavaPass continues to expand the roster of group classes. Lein and his team looks beyond heart-pumping classes and shifts their attention to the mindful club, giving members the flexibility to mix and match their ideal fitness regime.
We spoke to the passionate and savvy fitness Lein who saw the company grew into a team of 30 with a client portfolio of over 300 in the first six months under his leadership.
ESQ: What does fitness mean to you and what sparked your passion for fitness?
Rhyce Lein: Fitness to me is synonymous with lifestyle, although it wasn’t always this way. I only really developed my passion for fitness when we started GuavaPass in Singapore in 2015—prior to that, I was desk-bound and living a pretty unhealthy lifestyle!
At GuavaPass, all employees have unlimited membership subscriptions and are all active users of the app. As General Manager at GuavaPass, part of my role involves constantly trying all of our existing and potential new studio partners to ensure that they all meet our exacting quality standards. As with all habits, when you do something consistently for long enough, it becomes part of your lifestyle. Now, I can’t imagine going more than a day or two without working out, so I guess I’ve changed a lot!
ESQ: How does the fitness and health scene in Singapore compare to other countries in Asia?
Rhyce Lein: I would definitely say that Singapore is leading the way in terms of wellness in Asia. We founded GuavaPass here in 2015, and it remains our largest market to date. When we started, however, people weren’t as clued up on current fitness trends, and the subscription model was still a relatively new phenomenon. With this in mind, much of our early time was spent educating our audience about the product, and we spent a lot of time on the ground, pacing the city to find the hottest studios and planning events to create and solidify our GuavaPass community.
Today, we’re the largest wellness community in Asia and the Middle East, with a presence in 12 markets. The consumer is definitely more discerning, and the fitness scene is constantly changing. Singapore, in particular, tends to pick up international trends from the likes of NY and LA—likely due to the multicultural population here. STILL Boxing was actually conceptualised by us due to some of our team experiencing Rumble in NYC.
ESQ: In a time and day where work is a priority, how can a struggling individual fully maximize a fruitful workout to keep in shape through the selection of fitness activities offered by GuavaPass?
Rhyce Lein: One of our key focus at GuavaPass is flexibility. Members can book through an app on their phone, so they can literally be on their way into work and quickly book a class for their lunch break.
We have studio partners in neighbourhoods throughout the city, offering a range of fitness classes at all times. This makes it easy for members to slot a workout into their hectic schedule.
Finally, the group fitness classes that are offered through GuavaPass create an energetic, motivational atmosphere, with amazing music and vibes. GuavaPass workouts are genuinely fun, and our users don’t think of going to class in the same way many people think of going to the gym—it’s actually something they look forward to.
ESQ: Is there any current form of fitness you feel will be popular and set a trend in the future?
Rhyce Lein: Mindfulness is definitely the next big thing, and it slots in really well to the wellness sphere as a whole.
Nowadays, people live such busy lives. Quick HIIT workouts can slot easily into our schedules as we continue to push our bodies to the limit, but it’s equally important that we take time to simply breathe.
Ascend Yoga Therapy have introduced some amazing sound meditation classes—my go to is Gong Ying, which I highly recommend. Taking the time to work on mindfulness is so important for your overall health and wellbeing.
ESQ: Which fitness studio is your favourite and why?
Rhyce Lein: I don’t play favourites, each one of our partners offers something unique, and the beauty of GuavaPass is that you have the flexibility to mix up your routine and try them all—some studios I love for the incredible instructors, others for the smell of the soap..!
ESQ: Tell us a unique or memorable experience during your course of work at GuavaPass
Rhyce Lein: In 2015, we were a small team of around 9 people, and in the space of 9 months, we catapulted GuavaPass into 7 new countries. It was pretty much one new launch a month, and we got to visit each place along the way. It was such an incredible time for us—the energy and adrenaline was simply amazing.
ESQ: What do you think contributes to the success of GuavaPass?
Rhyce Lein: The people, and I’m not just talking about our team (because they’re rockstars) I’m also talking about all of our members and studio partners—we’re all one big community and it’s been amazing to see this grow over the years into the biggest wellness community in Asia and the Middle East. As well as our own success, we’ve also been instrumental in the success of our studio partners, with some of them growing up to 8 times with our events and marketing assistance—something we’re really proud of.
Also, a positive attitude goes a long way! Whilst we all work incredibly hard, we aren’t afraid to let our hair down once in a while, whether that’s with an impromptu dance party in our office, a night out together, or an early morning team workout (ideally not the morning after!).
ESQ: How do you strategize GuavaPass as a brand and concept to resonate with the public?
Rhyce Lein: As the old saying goes… Give the people what they want!
We are always taking on feedback and conducting research to improve our service. As I mentioned, Singapore was our primary market, and we have learnt so much from being on the ground here about how people work out and what they are looking for from a fitness service.
A large part of our culture is creating a sense of community, and we recently launched a buddy feature, which enables users to add each other as friends and align their workout schedule, which is pretty cool!
The wellness scene is really taking off in Singapore and beyond, and it’s such an exciting time for us. The consumer is more discerning than ever, so we’re constantly upping our ante, adding amazing new studio partners to ensure we are providing a fresh and exciting service.
ESQ: What are the future plans for GuavaPass?
Rhyce Lein: We’ve got LOTS in the pipeline. Our focus is on continuing to improve GuavaPass in the existing markets and also to expand further throughout Asia and the Middle East—as a homegrown, Singapore-based company, we’re committed to exploring expansion across the region, and are looking at further markets in China, India and the Middle East, specifically. Watch this space!
All these songs are upbeat and get me ready to tackle the day: I set my alarm for 6:10 am every day and don’t allow myself to hit ‘Snooze’—I’m up and at it, with a cold shower to wake me up (and a coffee!). My headphones are plugged in immediately, and I blast these tunes to get me in the mood for the day ahead."
1. ‘Can’t hold us’ (feat. Ray Dalton)—Macklemore & Ryan Lewis
2. ‘Feel It Still’—Portugal. The Man
3. ‘Stronger’—Kanye West
"Love these when I’m at my desk clearing emails: much of my day is spent on the go—heading to meetings and checking out new studios, but I do sometimes have to sit down and work my way through my never-ending inbox! To help me focus on the task at hand, I like to tune in to upbeat tracks with a strong rhythm—I find music really helps me to concentrate."
1. 'Better Now’—Post Malone
2. ‘Somebody’—The Chainsmokers, Drew Love
3. 'Hymn For The Weekend – Seeb Remix'—Coldplay
"I believe balance is the key to being happy and healthy: after a long day at work, I like to blast these songs out in my apartment, as I enjoy a crisp glass of wine and cook dinner. I love to cook, and often make fresh, healthy feasts for my housemates."
1. ‘Sit Next to Me’—Foster The People
2. 'Pink + White’—Frank Ocean
3. 'Talk Is Cheap’ (Acoustic)—Chet Faker