If London Fashion Week Digital was the testing ground for a different take on the fashion week experience, the Paris and Milan editions are set to be more fleshed out. This final leg of the men's spring/summer 2021 fashion week calendar will begin with Paris (from 9 to 13 July) and conclude with Milan (from 14 to 17 July); a reversed line-up from the usual schedule.
The Fédération de la Haute Couture et de la Mode has announced that the first Paris Fashion Week online event will focus only on menswear spring/summer 2021 collections. Structured like a back-to-back schedule of presentations, participating brands will be allocated half-an-hour or one-hour slots each to present a creative film of their spring/summer 2021 menswear collections. While this will be the main medium of presentation throughout the platform, brands are not restricted to solely the films. Additional complementary content of each collection will be housed in a separate editorial section of the Paris Fashion Week online platform.
A total of 68 fashion brands will be taking part in the first Paris Fashion Week online. These include the usual big-named anchors such as Louis Vuitton, Dior Men, Thom Browne, and Hermès. And just like the usual Paris Fashion Week, this season will also see new entrants to the official schedule. Isabel Marant is poised to present her first solo 'runway' for her menswear collection, and so will Japanese brand Kolor. Givenchy alum and LVMH Prize 2020 shortlist, Alled-Martinez, as well as Los Angeles-based Reese Cooper will also make their official Paris Fashion Week debuts.
In contrast, Milan Digital Fashion Week is shaping up to be a combination of both London's and Paris' approach. The Camera Nazionale della Moda Italiana has confirmed that the four-day event will comprise of men's spring/summer 2021 collections as well as both men's and women's pre-collections. The Milan Digital Fashion Week platform will be made available 24/7 and allows brands to freely dictate how their collections will be presented. Out of the 37 participating brands, Etro and Dolce&Gabbana have announced live runway shows, with limited number of in-audience guests in attendance.
View this post on Instagram
CNMI announces the official calendar of #MilanoDigitalFashionWeek (July 14-July 17) that will display Spring Summer 2021 mens wear and mens and womens wear pre-collections to a worldwide audience on the new CNMI digital platform directly on cameramoda.it website. 37 brands will partecipate including two live-events by @dolcegabbana and @etro . Download Now the Official Milan Digital Fashion Week Calendar by tapping the link in bio!
Aside from the dedicated one-hour slots of new collections, Milan Digital Fashion Week will also feature discussions on relevant fashion-focused topics. These will be done through specially curated digital thematic rooms, as well as dialogues with fashion insiders, moderated by journalist Alan Friedman. Additionally, Milan Digital Fashion Week is set to dedicate two sections for emerging talents from all over the world, and a designated space for mono and multi-brand showrooms.
Judging by London's standards alone, this season of digital fashion weeks will definitely push the envelope of the raison d'être of a fashion week. With the diverse—both creatively and content-wise—range of offerings that's set to unfold in the next two weeks, we may very well bear witness to a new era of showcasing fashion beyond the grandeur of live runway shows. And fresh ideas are hardly a negative thing to have in fashion.