If it's not already crystal clear, Dior Men's artistic director is obsessed with sneakers. Kim Jones' debut for the fashion house back in summer 2019 consisted of soft tailoring and couture-level techniques grounded almost exclusively by sneakers; and when they were not, the footwear were fitted with chunky sneaker outsoles. That collection introduced the B23, an era- defining sneaker with Dior Oblique motif in technical canvas and transparent panelling.
Fast-forward to 2020 where the Dior Men fall 2020 collection involved a limited-edition Air Dior capsule collection done in collaboration with Jordan Brand. The resulting sneakers—the Air Jordan 1 OG Dior in high and low variations—were an homage to Jones' passion for the Air Jordan 1s that he's collected since young.
Jones' streak of introducing new sneakers is showing no signs of stopping anytime soon. Right on the heels of that phenomenally successful Air Dior collaboration, he's expanding the house's sneaker offerings with the B27.
While the B23 is fashioned after a sleek high-top with little to no structural bells and whistles, the B27 takes on more familiar sneaker silhouettes along the lines of Jones' personal favourites. Its low- and mid-top models are crafted in a mix of materials—a smooth calf-leather base coupled with panels of nubuck detailing that are all seamlessly edge-dyed and topped with colour-matched topstitching. The mid-top B27 is fitted with an ankle strap detail decorated with the house's Dior Oblique motif.
Available in three different colourways—white, grey and black—the white B27 is kept minimal with the addition of the Dior Oblique Galaxy motif reworked as leather perforations along the quarter of the sneaker. The grey and black colourways, on the other hand, stand out with contrasting Dior Oblique jacquards. The B27 is constructed with precise layering of each panel to achieve a three-dimensional effect, likening the placement of the different Dior Oblique motifs to that of a window showing its inherently Dior attribute.
And just in case the Dior branding isn't already apparent, the name is inscribed along the outsole and embossed prominently on the heel, while the CD logo takes shape as a fabric tag on the tongue as well as a subtle eyelet detail.
The references are clear with the B27 sneaker but visualised through the lens of a couture house. Jones has already proven that Dior's longstanding couture house codes aren't singular and can be amalgamated with the contemporary. The B27 sneaker is another fine example of that expression, and thankfully, not in a limited run.
The Dior Men B27 sneakers are now available at Dior boutiques.