Pandemic be damned, life still goes on and Negroni Week endures. Organised by Campari and Imbibe Magazine, this is Singapore's sixth Negroni Week that … well, focus on the fine art of mixing and imbibing negronis as well as raising money for charitable causes. This year, Negroni Week gives back to the F&B industry that's hobbled by the pandemic.
The COVID situation has forced some of our favourite bars and restaurants to shuttered and it won't be long before more will follow suit. Negroni Week's official charity partner is Majulah Movement, a home-grown initiative that enables the public to purchase SGD10 Set Meals and Treat Packs for migrant friends, elderly from low-income families, healthcare frontliners and the F&B industry.
There are also specially-made Negroni Bon Bons from Benns Ethicoa. There are two flavours: classic Negroni and Negroni Bianco. For each box purchased, 10% of the proceeds will go to supporting Majulah Movement and Campari will donate SGD1 for each box sold. These limited-edition bon bons will be available until the end of September.
And since the government is urging the public to stay home, Campari has the Campari Negroni RTE (Ready-to-enjoy) for you the purchase. It's the easiest way of having your Italian cocktail since have a well-groomed stranger mix one for you. Campari Negroni RTE has you usual notes of juniper; sweet citrus; spice and herbaceous aromas with a long-lasting wormwood and bitter root finish.
But if your backside itchy (sorry, kinda lapsed into colloquialism there)- if you're itching to head out anyway, mask up and head down to the following bars for their unique take on the negroni:
- The Bar at 15 Stamford
- Tess Bar & Kitchen
- Smoke & Mirrors
- Shin Gi Tai
- Origin Bar
- MO Bar
- Bar MF
- Employees Only
- Barbary Coast
The Campari Negroni RTE (500ml) is available on Red Mart and selected Cold Storage outlets. The Campari Negroni RTE retails at the introductory price of SGD38 (usual price is SGD45).
Negroni Week runs until 20 September but the charitable aspect of donations going into the F&B industry will run until the end of September.