What to do when a global pandemic restricts international travel and your regular collaborators are separated by border closures? Get creative. That was certainly the mandate that British menswear house Dunhill gave to Hong Kong-based creative director Alvin Goh in commissioning a photo shoot captured entirely on iPhone with a team in four cities and three continents: London, New York City (art director Dijun Wang), Hong Kong and Singapore (photographer Micky Wong).
Starring Olympic swimmer and Cantonese pop star Alex Fong, the shoot features Dunhill’s fall/winter 2020 collection, titled The New Wave and designed by creative director Mark Weston. “During the crisis I have learnt to embrace technology and I have been using Zoom to team my students swimming,” explains Fong. “So when I was invited to be part of this shoot I jumped immediately at the idea.” Fong is photographed wearing the collection in two British sports cars, a nod to Dunhill’s heritage of British motoring.
The Dunhill collection, shown earlier this in Paris (pre-pandemic), is one of Weston’s finest for the house. As we wrote at the time: “It was a creative juxtaposition of rigorous tailoring (old-guard) with the flash and ostentation of high shine eel leather (avant-garde). Which is why our favourite ensemble was look 2 with the all-business top half of a double-breasted grey blazer worn over a white shirt and a silk knit neck piece, contrasted with a party-going bottom half of a pegged trouser crafted from panels of sensuous, black eel leather paired with patent leather loafers featuring glistening gold hardware. Very New Romantic.” The collection also introduced Dunhill’s new Lock Bag, a slim leather hardcase bag with top handles that subverts the orientation of a traditional briefcase. The Lock Bag launches into Dunhill stores this month in three colour variations of leather and two special edition brass iterations.