The times they are a-changing indeed. Like a crash course of possibly the largest scale to date, businesses were given the ultimatum to shift operations online or fade into oblivion. The pandemic turned what was merely an option for most into the most vital method of survival, but it couldn’t have come at a better time for one establishment. Yes, that one establishment with the robot barista.
Crown Coffee has added another ‘Singapore first’ under its belt by debuting its technology-enabled drive-through during the circuit breaker. It’s nothing fancy but it’s a UX update that made a considerable difference. The fully digitised touchpoints meant no pivoting to a third-party delivery charge and the ability to give customers a greater discount.
The Crown Coffee app, powered by leading payment platform Adyen, has all the makings of its own virtual world with an electronic Crown Wallet and currency, corporate member rewards programme, and the freedom to schedule orders or top up balances anywhere. Back to the robot barista that made international headlines. ELLA's six axis robot arm works four times faster than a human barista (surprise, surprise) and serves up to 200 cups an hour with artificial intelligence, fully unmanned.
On the backend, AI-powered computer vision monitors the kiosk 24/7 for any operational abnormalities while a fulfilment module uses deep learning and predictive analytics to digitise the supply chain management—in other words, tapping onto big data for operational training.
Putting the final spit and polish to the latest reconfiguration of the weeks-old mobile app stems from more than simply allowing regulars to skip the physical queue. Now that ELLA is ready for the world, it’s putting the pieces together to form a seamless picture, or what tech geeks like to call an "integrated experience". It’s a simple step, but one ahead of the curve into a future now present.
ELLA is located at CT Hub 2 #01-25, Singapore 338729. Orders can made through the Crown Coffee app, with 25% off when paying with Crown Dollars.