We've had to rethink some of the things that we've been consciously (and at times, subconsciously) doing with our time the past year-and-a-half. For Zegna, the luxury brand has taken steps to shift some of its focus towards more measured change internally as well as externally. The brand's What Makes A Man campaign, for example, has now evolved in from its rather singular origins, to include perspectives on masculinity from different views.
Zegna's autumn/winter 2021 collection paves the way in how the brand is refocusing its design aesthetics to suit today's more home-based lifestyle. Fashion designed to transition quite seamlessly from home to life outside of it is core. In that similar vein of design and aesthetics, Zegna's latest holiday offerings centres around the idea of home and connection.
There's no time like the present, of course, to connect with those we love. But it's especially during the upcoming holidays—and for some of us who don't typically celebrate Christmas, the end of a year may be significant—that we tend to take stock of what has transpired throughout the year and ensure that connections that we've made or those that may have faltered, are strengthened. For Zegna, it starts at home.
The selection of curated gifts this season emphasises on warmth and comfort, coupled with the undoubtedly luxurious craft that's signature to the brand. Zegna calls it a '(re)celebration'—at once redefining what celebrations mean now as well as placing importance on the need to do so. Part of the collection are a selection of home-based luxuries the likes of ultrasoft pyjamas, pliable slippers, plush pillow cushions and blankets meant to help in celebrating the act of slowing down in time for the holidays and beyond. There is also an edit of homeware pieces as well as Zegna classics the likes of it Triple Stitch sneakers and backpacks.