Farfetch has been around for only over a decade but has no doubt transformed the online retail landscape. If you're unfamiliar with how Farfetch works, the site acts as a middleman, connecting customers with hundreds of legitimate, multi-label fashion boutiques all over the world. As a customer, this means that you have access to a broader range of availability of stocks—a pair of Saint Laurent boots in size 42 might be available in more than five boutiques that Farfetch partners with.
It's role, however, has changed over the years. Besides just ensuring that you're hooked up to your favourite brands, Farfetch works with brand partners for exclusive capsule collections that are not available anywhere else. Previous collaborations include partnering with London-based William Vintage for a limited release of vintage Versace pieces, as well as brands such as Fendi and Manolo Blahnik.
This January, Farfetch releases three collaborations with contemporary vintage retailer Byronesque, streetwear icon Hiroshi Fujiwara, and luxury fashion house Balenciaga.
Byronesque / Vexed Generation
Who: Byronesque is one of the leaders in contemporary vintage fashion. The brands that Byronesque handles are in the vein of Yohji Yamamoto, Vivienne Westwood, Maison Martin Margiela, and Helmut Lang—the rebellious cool kids of the fashion industry.
What: The collaboration revives Vexed Generation, a highly political fashion label that was prominent in the '90s. The label was created in response to the negative changes in London during that time, and was characterised by the label's use of utilitarian details. Pieces of this collaboration with Byronesque are replicas of the original designs that the duo behind Vexed Generation—Adam Thorpe and Joe Hunter—started the label with.
Look out for: Everything. The designs are anything but vintage and look incredibly modern.
Best for: Those who are fans of Rick Owens, Boris Bidjan Saberi and the like.
NEIGHBORHOOD x FRAGMENT DESIGN
Who: The grandfather of streetwear Hiroshi Fujiwara—you'd best know him for his countless collaborations under Fragment Design—collaborates with Japanese streetwear brand NEIGHBORHOOD.
What: The exclusive collection is basically tour merch for Fujiwara's live tour (he's also a musician), 'hiroshi fujiwara slumbers 2019 S/S LIVE TOUR' in Hong Kong and Tokyo. The limited-edition pieces are designed by NEIGHBORHOOD and bear the logos of both Fragment Design and NEIGHBORHOOD, the name of the tour, as well as an illustration of Fujiwara's album motif.
Best for: The ultimate streetwear fanatic. If you've collected Louis Vuitton's collaboration with Fragment Design, and bought pieces from Fujiwara's work with Moncler, you wouldn't want to miss this.
Who: Do we even need to explain the brand that was commercially revived by Demna Gvasalia?
What: A completely limited-edition capsule collection that's only available at Farfetch in limited quantities. The collection is designed around the idea of protecting the planet's endangered species, and is created without the use of any fur, leather or down. Spanning womenswear, menswear and kidswear, selected ready-to-wear and bags are emblazoned with illustrations of threatened animals such as the northern white rhinoceros, the Asian elephant and the blue whale. As part of the launch of the collection, Balenciaga is also contributing International Union for Conservation of Nature (IUCN), the global authority on the status of the natural world and how best to protect it.
Look out for: Balenciaga staples in exclusive colours and fabrications.
Best for: Dressing in Balenciaga as an entire family.
All three exclusive collections are now available on Farfetch.com.