There truly is something to be said about Scandinavian everything. The approach to all facets of an individual’s life—art, design and way of living—is simple and minimal, but never discounting the values that each holds. There must be something in the water because truth be told, we could all do with scaling back on the unnecessary and focus on functionality and honest-to-goodness design.
These are qualities that Danish brand Skagen embody. You might already be familiar with the minimal design of Skagen’s watches. There’s no clutter and most importantly, nothing you don’t necessarily need or don’t know what they’re used for; that’s definitely thanks to its Scandinavian roots. What you get is a straight-up functional watch that’s looks impeccable, is understated in its approach and stylistically looks great with any outfit. But that doesn’t mean simple is all that Skagen does.
Meet the Hagen Hybrid Smartwatch. It looks just like any other Skagen analog watch, you say? That’s exactly the point. While most smartwatches look, well, too smart (read: techie and sporty), Skagen has managed to combine the many ways that a smartwatch to enhance our lives, into the perfect simple package that we all know and love. It’s unapologetically Scandinavian—simple design that ranks high on value and functionality.
The three push buttons at the side control what you need. And all you have to do is to assign them a function by using the Skagen app to tailor them to your own personal use.
We list down the five key ways that the Skagen Hagen Hybrid Smartwatch helps make life simpler, no matter if you’re an Android fan or an iPhone enthusiast.
This analog watch tracks your activity.
As soon as your device is paired with the Skagen Hagen Hybrid Smartwatch, the number of steps you take can be tracked by using the Skagen app. The premise is simple. The watch counts the number of steps you take throughout the day and logs it in the app so you know how much walking you’ve done or need to be doing. Set a step goal for each day and the watch will vibrate once that goal has been reached. No more chaining yourself to your stationary desk.
Working for a company that’s based in another part of the world? Keep track of that time.
The world is so highly connected now that it’s not hard to imagine working on different time zones. Skagen addresses this issue by including a feature that allows you to set a second time zone with a push of a button. No manual winding is needed because the Hagen Hybrid Smartwatch is synced to your device. Select the time zone you always need to refer to and assign it to one of the push buttons on the side of the watch. Never miss that important call from Denmark again.
Play a track, skip it or pause.
As much as we’re all hooked on our phones, we shouldn’t have to hold on to it all the time. Take control of your favourite tunes that’s playing on your phone on a device that’s already within reach on your wrist. Press a button once to play or pause a track, twice to move on to the next, and hold to get back to a song that you’ve missed out on (or want to hear again). It’s your saving grace when stuck body-to-body on crowded public transports. It really is the little things that make life easier.
It’s all automatic-fantastic.
Sure, it’s an analog watch by looks and design. But there’s no need for actual winding or setting or fiddling with multiple subtle levels of a crown to set anything. Everything is automatically set because the times and dates are synced with your device. Which means, the moment you turn off the airplane mode of your phone when you land in another country, the hands will automatically switch to that time zone to perfect accuracy. That’s a winner.
Make it fit your look.
There is no need for more than one watch. The Skagen Hagen Hybrid Smartwatch is not only packed with the functions you need, you can make it fit almost any outfit. Change the colour of the leather strap to suit the many different colours of your wardrobe. Or switch it up with a steel mesh strap instead for a more formal vibe that would go great with your best suits. Make the watch work for you.
Skagen hybrid smartwatches are available at Zalora, TANGS VivoCity & TANGS Tang Plaza. Prices start from $329.