Charles is a blue blood Mr Benn with open access to a fancy dress shop run by Savile Row tailors and Bond Street outfitters… and, in many ways, the forerunner of the 21st-century menswear Instagrammer, with "likes" coming in the form of optimised levels of international trade and improved diplomatic relations. (All that travel isn't just for the photos.)

As the most powerful brand ambassador for Great British menswear, Prince Charles should be kept steamed, sponged, polished and wrapped in tissue paper… and aired in public as regularly as possible.


This article was first published in the September 2017 issue of Esquire UK.