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Seeking higher ground: Four Singaporean creatives speak out on how to elevate the local scene

Nike Air Max 270: How do you get so fly?

Apr 18, 2018 Words By Norman Tan
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TABITHA NAUSER, RECORDING ARTIST

What are the issues facing your industry?

I think women are making an impact in the music and entertainment industry, but there's more to be done. We are using our voices to be advocates of change politically, economically and socially; standing up against harassment, fighting for equality in the workplace, demanding for our opinions to be valued, and taking charge of the narrative of what it means to be a woman.

Air Max 270 shoes and Air Max black T-shirt, both Nike. All other clothing and jewellery, Tabitha's own.

Why do these issues still exist?

Because there isn't sufficient honest and open dialogue with people who are ready to effect change. But that has been progressively improving throughout the years.

In your opinion, how can we 'raise the bar' locally and instigate progress?

By encouraging openness, collaboration, and connecting people from different parts of the world which will give Singapore music a platform that isn’t just local, but regional and international.

SHIGGA SHAY, HIP-HOP ARTIST

What are the main issues facing the local music industry today?

Local musicians need to find a way to express and identity with our sound. Singapore is still a young country, and many of us are still searching for that 'thing' that defines us. This is a process of discovery. It will eventually manifest into the music we create.

In Singapore, we are not exposed to hip-hop often to properly grasp the culture. That’s why we need music that can represent us—our struggles and pain. This will be our unique rendition of hip-hop that Singaporeans can relate to.

Air Max 270 shoes and black T-shirt, both Nike. All other clothing and jewellery, Shigga's own.

How do we elevate the local scene to the next level?

There is a need to support and encourage young artists in this industry to grow. Every one of us should contribute and nurture them in our own ways—by encouraging them, giving opportunities to make music, or be a mentor for them to chase their dreams.

Who needs to be engaged to push the local music scene forward?

Anyone that's willing to support; everyone can help the next generation find their confidence and purpose in music. There's no doubt that we can all help to guide the passionate ones in the right direction and take the local music scene to the next level.

JONATHAN FONG, CO-FOUNDER OF SOLE SUPERIOR

What are the issues facing your industry?

As an events organiser and curator, finding an affordable and suitable venue space is our biggest challenge currently. Zouk has been a brilliant supporting venue partner for us in the past five years but we have outgrown the club space given the rise in attendees (a very happy problem for sure). Other challenges include retaining our distinct event curation that blends global brands, local retailers, local independent labels, artists, customisers, resellers and collector groups.

Are you concerned about being too commercial?

Challenges with event curation stem from balancing the interest of brands to participate and staying true to the thousands of consummate consumers that are rabidly excited for Sole Superior. There’s also the issue of balance in incorporating elements that we feel help elevate the event versus listening to or giving the masses what they want. Being commercial isn’t bad—we have to pay the bills—as long as it doesn’t interfere with the vision.

Air Max 270 shoes, black zip-up hooded sweatshirt, and cap, all Nike. All other clothing and accessories, Jon's own.

How do we elevate the local scene to the next level?

I feel it is important to travel; to see and experience what fashion events, scenes, trends, retail experiences are like across the globe. Exposing yourself to cool, dope scenes in real life in a strange faraway city, rather than on your social media feed. Absorb, contextualise, learn and experience. Don’t be afraid to go to a venue or immerse in an unfamiliar subculture. Then you come back, internalise, breathe, realign perspectives and do what you feel inspired by from there.

MAE TAN, MARKETING HEAD AT SURRENDER

What are the issues facing your industry?

In fashion, it’s being able to find balance in sustainability, as well as staying relevant in such a fast-changing industry.

Why are these issues currently present?

Environmental issues are now frequently made aware to the masses. Consumers are well informed and conscious of what and where they spend their dollar on. There is a level of accountability expected of brands, as consumers and business owners do their part to be environmentally sustainable. At the same time, the turnover rate of trends is at an all-time high with how quickly information is disseminated and digested. Customers are constantly looking for the next big thing.

 

Air Max 270 shoes, cotton socks, black shorts and black top, all Nike. All other clothing and jewellery, Mae's own.

How do we elevate the local scene to the next level?

Show love, always. Never be afraid to share old or new knowledge. Always be selfless with information and create positive conversations directed to positive change!

Who needs to be engaged to ensure a smooth transition to this next level?

I strongly believe—now more than ever—that the youths need to take charge and come together as a community. The younger generation should pioneer change with their fresh perspectives and energy.

Photography: Vanessa Caitlin
Creative direction: Norman Tan
Makeup and Hair: Christian Maranion / 27a
Photography assistance: Andy Leow

 

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