What do Silvia Venturini Fendi, Jackson Wang and Shanghai have in common? On 25 May 2018, it was apparent that they all shared a love for luxury brand Fendi. Taking over the über cool underground club Arkham—a venue that has seen performances by the likes of Gorgon City, Joey Bada$$ and Singapore's very own MYRNE—Fendi brought together a regional lineup of dancers, DJs and rappers as part of its celebration of the FF RELOADED capsule collection. The party in Shanghai is the third stage in a series of parties that first began in London on 13 April, before travelling to Hong Kong on 17 May and finally Shanghai.
No expense was spared in turning Arkham into a Fendi outpost. The main ground-level entrance was a neon rendition of the arches of Palazzo della Civiltà Italiana—Fendi's headquarters in Rome, Italy. Photo walls were completely covered in Fendi FF logos, Fendi graffiti art lined the entrance to the club and FF logo neon signs were everywhere. If all that didn't occur to you that you're at a Fendi party, the blown-up Pac-Man game (rebranded as 'Future-Man' for the night) in the dedicated F-Play Room definitely did. You couldn't escape the Fendi-ness of it all. Even a trip to the washroom had you seeing Fs.
Shanghai's hip and fashionable crowd were out in full force. And so were the region's young and bold performers. The evening started out with street dance group X-Crew, followed by Tokyo-based DJ Alisa Ueno before making way for the mostly rap lineup (including a performance by crowd-favourite VaVa, the face of Esquire Singapore's May issue).
The highlight of the evening was Jackson Wang. The Hong Kong-born K-pop star collaborated with Fendi on a song that's ridiculously catchy. I say ridiculous because like all infectious ditties—no one is certain what the lyrics of 'Despacito' are—you can't quite make out what Wang spits on 'Fendiman'. But despite the lack of enunciation, I had the tune stuck in my head ("Fendiman, Fendiman, Fendiman") for the rest of the night. The debut performance also coincided with the premiere of the music video that was shot on the rooftop of Palazzo della Civiltà Italiana, screened on the LED wall behind Wang. Everyone in the club was bobbing to the song. I reckon Silvia Venturini Fendi—she was in attendance together with her two daughters—was pleased and probably krumping as well in the cordoned off and heavily guarded VIP section at the back of Arkham.
It seems that there's no stopping the Fendi movement now. Within days of the premiere, 'Fendiman' has since reached number one on the iTunes US chart. Yes, you read that right; the iTunes US chart, Fs.