Nike and its legendary designer, Tinker Hatfield first turned the sneaker industry on its head with the introduction of the Air Max 1; the first sneaker from the sportswear giant to feature a visible Air cushioning unit. Looking back at that moment, what was a tiny window for us to peer into Nike's revolutionary cushioning technology, has turned into a symbol for a dream us humans have been fascinated with for a long time—the ability to walk on air.
This year, Nike took its greatest leap forward with the introduction of the Air Max 720. Here are 7 facts to help you get acquainted with the newest kid on the Air Max block.
It's a lifestyle sneaker
Unlike the Zoom Fly SP which was created by Nike to help runners break the 2-hour mark in a marathon, the Air Max 720, like the boots from the Nancy Sinatra song, is made for walking. But that doesn't mean that it wasn't designed with functionality in mind. Instead of optimising running strides, it is engineered with steps in mind, all while looking great at the same time. Aesthetics is a form of function too, guys.
Lift me up
The 720s feature the tallest Air Max unit ever made, clocking in at 38mm, which is 6mm thicker than the Air Max 270.
Mo' air, Mo' comfort
Are you actually surprised by this fact? Cause we weren't. The tallest Air unit also gives it the largest heel displacement ever in a Nike sneaker, which translates to more bounce and comfort for you. If the Air Max 1 was the inception of the idea of walking on air, the 720s delivers on the promise.
Not just hot air
While walking on air is a great feeling, the 720s features a central foam core that provides stability, without sacrificing comfort.
A step towards a greener world
Showcasing that advancement in technology can walk in lockstep with sustainability, all the Air Max units featured in the 720s range are composed of 75 % recycled manufacturing waste.
Inspired by nature
"Colour needs to strike a balance between amplifying the tech and making its own statement," says Courtney Dailey, Nike VP of Color Design. With that in mind, the 720s takes cures from nature for both its design and colour palette—case in point: the debut colourway was inspired by the Aurora Borealis and is aptly named 'Northern Lights'.
A sign of things to come
With the debut of Nike's latest Air Max unit, look out for it to be incorporated into other Nike silhouettes like the Jordon Proto-Max 720, as well as an unreleased signature sneaker from NFL superstar, Odell Beckham Jr.