You only need to look at the bevy of South Korean celebrities and how they're immaculately styled in the latest threads, to know that Seoulites take their fashion rather seriously. And if you haven't heard, the fashion scene in Seoul, is brimming with creativity. Brands such as Ader Error, Gentle Monster and Wooyungmi have reached international mainstream status, signifying the cachet that South Korean fashion has gained. As much as the fashion might be dictated by what's trendy and 'hype', brands do take reference from what the cool, fashion-hungry Seoulites are wearing on the streets. And as you can see from the gallery above—exclusive images taken by our roving photographer on the ground, Vanessa Caitlin—there's a whole lot of individuality to be inspired by.
What: Seoul Fashion Week spring/summer 2019 shows.
When: 16 October – 20 October 2018.
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