The adidas Originals Superstar is no mere ordinary trainer. While it was originally conceptualised as a pair of basketball shoes, its iconic design features—especially that instantly recognisable 'clam shell' toe front—have undoubtedly influenced sneaker culture and design. It's as much a sports shoe as it is now a style staple, worn by everyone from hip-hop artists to streetwear fiends.
Embodying that spirit of unity and inclusivity—inspired by the adidas Original Superstar's legacy—is a new campaign that the brand is calling, 'Change Is a Team Sport'. Through this, adidas is aiming to champion initiatives throughout 2020 that will inspire and create positive change in communities the world over.
Just like how the game-changing influence of the adidas Original Superstar isn't attributed to any one individual, the campaign brought together a truly diverse group of individuals in a film directed by Jonah Hill. In an almost boarding school-like setting (reminds us quite a bit of Marvel's X-Men or Netflix's superhero series The Umbrella Academy), skateboarder Jenn Soto races through a fictional facility where creators (all kitted out in black adidas tracksuits and Superstars, of course) of different arenas come together to work for the betterment of society.
"There's no knowledge without the older generation who did it first. And there's no change or progression without the new generation. So if those two generations come together, I feel like that creates the atomic charge for great art and great creativity," Hill expands on the intention behind the short film.
This is no marketing ploy to sell more sneakers; at least, it doesn't feel like it at all. If anything, it's a timely campaign to remind us that change—in whatever form or agenda—is possible if we all band together and work towards it. There's strength in numbers, especially more so in the times of which we live in. And if it takes a pair of sneakers and an incredibly diverse group of stars to make us realise that, so be it.
View some of the team members of adidas' 'Change Is a Team Sport' in the gallery above.