As the late Whitney Houston sang in 'Greatest Love of All': "I believe the children are our future…" It's a sentiment that rings true for Save the Children, a non-profit organisation that was founded in 1919 that aims to protect the rights of children as well as improve their lives through various means. Because what is the future without a new generation of thinkers, movers and shakers?
Bulgari, a brand known for its dazzling array of high jewellery, accessories and other luxurious creations, has been actively making a stand for the cause as well. In fact, this year marks the 10th year that Bulgari has partnered with Save the Children, by creating custom jewellery with proceeds going towards the cause. The efforts of the partnership for the past decade has resulted in EUR80 million raised globally and has benefitted two million children. Assistance rendered include ensuring access to quality education, youth empowerment, equipping youths with practical skills for employment, emergency response in times of turmoil, as well as the fight against poverty.
In conjunction with the 10th anniversary of this important partnership, a new campaign has just launched and is aptly called, #GiveHope. A band of international celebrities—including Jon Kortajarena, Eva Green and Carina Lau—joins more than 300 faces that have been part of the cause since the beginning of the partnership. Lensed by British photographer Rankin, each celebrity is featured with the Bulgari and Save the Children pendant in sterling silver and onyx. This latest addition to the collection is inspired by the brand's signature BULGARI BULGARI collection and is priced at SGD1,080, of which EUR75 is donated to the charity.
Other pieces in the Bulgari and Save the Children collection include the iconic B.Zero1 designs of a ring (SGD790), bracelet (SGD820) and pendant (SGD880). The sale of each piece will also contribute EUR75 to the charity.
Feel less guilty about indulging this Christmas by gifting one for yourself. Or even better, make a loved one feel better about their gift, knowing that part of it goes towards helping the children of the world. What better way to celebrate Christmas than giving?
The Bulgari and Save the Children collection is available in Bulgari boutiques.
