Loewe has always set itself apart from the fashion pack with its melding both traditional artisanal techniques with a keen understanding of modernity. A perfect example would be the launch of their latest digital initiative, Loewe En Casa. In an unprecedented time, where most cities are slowly inching towards dormancy in a bid flatten the curve, Loewe turns to the one thing that us humans as a species that has always given us hope—the arts.
Loewe En Casa which translates to Loewe at home, is a series of online events, talks and workshops by the artisans of the Loewe Craft Prize, taking place via Instagram live. It celebrates the craft, innovation and artistic expression of the artist, with a range of subjects ranging from metalwork, weaving, ikebana, goldsmith and ceramics to furniture-making, woodcraft, metalsmith and textile making.
Think of it as an intimate insight into the ethos of the artist's work and a personal guided tour of the artist's workspace, all rolled into one concise session, available from the comfort of your home. The ongoing digital sessions have seen artisans like Jim Partridge & Liz Walmsley in conversation about working and living together; Giovanni Corvaja holding a tour of his home laboratory-style studio where he combines ancient ideas of alchemy with cutting edge technology; Ikebana artist Watarai demonstrating the Japanese art form, working with flowers, twigs, branches and plants to create unique pieces.
This week's edition of Loewe En Casa will see a studio tour with wood artist Julian Watts, Metal artist, Adi Toch, showing the temporary make-shift studio she’s built in her home to allow her to keep working, as well a deep dive into the process of a ceramic sculptor, Irina Razumovskaya.
Amidst all the doom and gloom, the beauty of Loewe En Casa is its ability to the bridge the gap between what the mind can dream up of and our hands can achieve—a much-needed distraction and inspiration.
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