Brands and retailers have begun theirBlack Friday sales (some well before today), slashing prices and bundling up promotions after promotions. Dover Street Market on the other hand, is marching to its own beat, choosing instead to release a flurry of exclusive collaborations.
Dover Street Market’s FLURO REBELLION is, in some ways, a continuation of the successful collaborative efforts last year that marked its 15th anniversary. But the multi-label store is taking it a step further by introducing almost 30 collaborators over two unique drops. As the name suggests, each piece in the FLURO REBELLION series includes some form of highlighter-hued accent set against black or white.
The first part of FLURO REBELLION drops today with brands such as AMBUSH, doublet, Rassvet and COMME des GARÇONS Shirt interpreting the brief in their own unique ways. Highlights also include a range of five sneaker variations by Vans, as well as a multi-coloured printed hoodie by Bianca Chandon. And for those favouring pieces bearing the iconic Dover Street Market logo, there are T-shirt designs by Stussy and Denim Tears.
A larger line-up of collaborators have been scheduled for the second drop on 11 December 2020. They include brands such as Off-White, Youths In Balaclava, Fragment, as well as Dover Street Market-only exclusives by KAWS.
Releasing a host of exclusive collaborations at full price when prices are being slashed everywhere else? Only Dover Street Market.
The Dover Street Market FLURO REBELLION collection is available now at the DSMS E-SHOP and the Dover Street Market Singapore store.