Fashion story: Ermenegildo Zegna FW18 collection shot in rural Australia

The return of the farmer's son.

Words By
Photos By Vanessa Caitlin
Wool and cashmere 1 & 1/2 breasted edge cut coat, cashmere high-neck sweater with jacquard mountain graphic and herringbone wool trousers, all by Ermenegildo Zegna Couture. Knitted Techmerino sock hiking boots by Z Zegna.
Denim cargo trousers with hand printed coating in cotton by Ermenegildo Zegna Couture. Knitted Techmerino sock hiking boots by Z Zegna.
Wool and cashmere 1&1/2 breasted edge cut coat and wool herringbone trousers, both by Ermenegildo Zegna Couture. Knitted Techmerino sock hiking boots by Z Zegna.
Jacquard cashmere chunky D-neck sweater with leather collar details and wool and cashmere 1&1/2 breasted edge cut coat, both by Ermenegildo Zegna Couture.
Jacquard cashmere chunky D-neck sweater with leather collar details and wool and herringbone wool trousers, both by Ermenegildo Zegna Couture. Knitted Techmerino sock hiking boots by Z Zegna.
Wool and cotton corduroy 1&1/2 breasted suit by Ermenegildo Zegna Couture.
Wool herringbone 1&1/2 breasted suit by Ermenegildo Zegna Couture.
Wool and cashmere 1&1/2 breasted edge cut coat and wool and cotton corduroy 1&1/2 breasted suit, both by Ermenegildo Zegna Couture. Knitted Techmerino sock hiking boots by Z Zegna.
Wool and cashmere 1&1/2 breasted edge cut coat and wool herringbone trousers, both by Ermenegildo Zegna Couture. Knitted Techmerino sock hiking boots by Z Zegna.

His tattoos tell his story. Big city. Bright lights. Binge living. But the nights were getting too long, the days too lonesome, and the company too… transactional. Cigarette mate? Back pocket. Give us a lift? Jump in. Can I borrow a fifty? Check my coat.

So he's returned home. Back to the farm. Back to the land. Back to the family. To his surprise, he's been welcomed with open arms, forgiven for his silence and, as grace would have it, clothed in his father's finest… Ermenegildo Zegna Couture.

Click through the gallery above to see the latest Ermenegildo Zegna Couture fall/winter 2018 collection shot on the Achill wool farm in rural New South Wales, Australia.

Visit the 'sheep to shop' microsite

Purchased by Ermenegildo Zegna in 2014, the Achill wool property is a joint venture between Zegna and the six-generation Coventry family to rear and produce the best Merino wool in the world.

Follow the journey of how Ermenegildo Zegna creates its beautiful garments—from sheep to shop—in an exclusive, and all-access, microsite on Buro. Singapore.

Watch this teaser video below.

From the farm in Australia to the factory in Trivero, via the runway in Milan and into the boutique in Singapore, follow the story of Ermenegildo Zegna’s fall/winter 2018 collection as it transcends continents and conventions.

Visit the 'sheep to shop' microsite now.

Photography: Vanessa Caitlin
Creative direction and styling: Norman Tan
Grooming: Anna Le
Model: Luca Kiripun / KULT
Production assistant: Sam Poh
Video: Paper House Productions 

More Galleries