Multi-label fashion online platform Farfetch is expanding its Farfetch Communities. The project that was launched in March of this year, saw the introduction of a community of personalities and tastemakers, as they curate shopping edits by involving the platform's huge range of fashion brands.
Farfetch Communities is a diverse group. The initial launched featured familiar faces such as actor and rapper Riz Ahmed, streetwear figure Blondey McCoy, and singer-songwriter Moses Sumney—all undeniably cool and influential in their own right.
This time, Farfetch has expanded Farfetch Communities to include a partnership with Italian fashion house Gucci. The 'Open House' project sees more members of Farfetch Communities but in a more intimate setting—their homes. The Gucci 'Open House' is set to be an eight month-long project and will involve individuals from Paris and Milan to Rio de Janeiro and Tokyo, as they invite Farfetch into their homes, and explore everything from their sources of inspirations, to the city that they live in. And of course, at the same time, putting Gucci clothes in a real world context that's more relatable than what we normally see during the runway shows.
For the first part of 'Open House', Farfetch and Gucci introduces French actor and musician Lukas Ionesco as he take us into his family retreat in Longpont, France, while chef Coralie Jouhier brings us into her Parisian apartment that she shares with partner Daquisiline Gomis.
There's nothing quite as intimate and private as a home. Consciously or not, the series explores how fashion and style are often personal, just like the confines of a home. Yet personal style is an extension of that intimacy and privacy that one chooses to let others see, if only for a glimpse into the life of. It helps too that if the style and story are relatable, the fashion is just a click away to own.
Scroll through the images in the gallery above to view the first instalment of the Farfetch and Gucci 'Open House' project.