Fashion platform Farfetch is known for its marketplace approach to e-commerce—an intermediary between customers and a global network of boutiques. For its latest initiative, Farfetch is working directly with 10 contemporary brands for a pre-order service that's available to anyone.
The platform's latest pre-order service boasts about a four-week turnaround from order to shipping. The idea is that the Farfetch Pre-Order service will allow all of the platform's customers early access and previews to the latest collections—regardless whether one is a new-to-platform customer or an existing top-tier one that Farfetch terms as 'Private Clients'.
Kickstarting the launch are 10 brands that span across the luxury and contemporary segments of fashion. They include favourites such as Off-White, Palm Angels, Balenciaga, New Balance's range of collaborations, and Casablanca. Luxury brands part of the launch include Dolce&Gabbana, Oscar de la Renta, Nicholas Kirkwood (a first for the brand), while contemporary fashion brands Khaite, and Nanushka round up the offerings.
Farfetch's goal is to continue to include new brands into the Farfetch Pre-Order fold, with new stocks released on a monthly basis. And while this may seem like an entirely commercial move, a pre-order service helps brands to produce as needed and cater to customers who actually want to purchase their products. Over time, that pre-order data would benefit brands in terms of reducing waste and managing supply-and-demand balance.
The Farfetch Pre-Order service is now available.