As much as the fashion industry is often regarded as the purveyor of fresh new ideas on dress, there's a routine that it works behind. For one, fashion trends are cyclical and always come back, albeit in a different form. Then there's always the reliance that with the autumn and winter seasons, corduroy makes an appearance, tweed takes the form of heavyweight coats, and scarves are aplenty.
But none are as ubiquitous as florals for the spring/summer season. Sure, you'd be able to find floral prints all-year (flowers don't only grow in the warmer climates, after all), but there is so much about florals that brings to mind the season. Part of it is that there's the general consensus and understanding that a majority of flowers go into full bloom this time of the year, signalling the start of new beginnings. And that after a season of drab, gloomy weather, jolts of colours are needed to awaken the senses again.
It's rather silly then to point out floral prints as a trend every spring/summer season. Because it isn't. By now, their existence is just simply part of fashion's seasonal cycle. Let's face it, every brand worth its salt puts forth floral prints because we expect it to. And we do want them.
The nature of how floral prints take shape every season however, is different.
Dries Van Noten—known for heavily printed collections—takes a maximalist approach with floral prints for spring/summer 2020. Not only do they come in vibrant shades of pinks, corals and greens, the florals vary in intensity too. On some pieces, they're magnified to exaggerated proportions with petals spanning the length of a long-sleeved top, while others take the form of a landscape of wildflowers in gradients of the same colour.
Wildflowers are a recurring theme for Louis Vuitton too. Artistic director Virgil Abloh gravitated towards wildflowers as a motif symbolising diversity. Interestingly, Louis Vuitton's floral applications for the season are quite varied too. Bunches of an assortment of wildflowers make up a print based on a multi-gradient background, rainbow-like embroideries look as though flowers are growing out from hems, and even a piece of floral macrame outerwear is laid over a buttoned-up hoodie.
At Dior Men, the French couture house highlighted its couture techniques through delicate pleated embroidery on silky translucent shirting to white coats that resembled lab coats. While they're not exactly floral in nature per se, these blue and orange variants (each assembled together in gradients) echo the fragility of blown-up flower petals. Abstract but no one can be faulted for thinking they're Dior Men's interpretation of florals for the season.
Intentional or not, there's no denying that Berluti's spring/summer 2020 prints too look like flowers. The paint splatter prints seen on silk shirts (in both sleeved and sleeveless iterations) feature green as the base colour with accents of orange, purple and blue. In the orientation that they're in, these splatters form an abstract image of green stalks with colourful falling petals.
There is nothing even remotely groundbreaking about floral prints for the spring/summer season. But solely because of that, the ways that fashion brands rework how the motif is used and fit the narrative of their collections are to be celebrated. It's not enough to just slap on a simple printed image of a flower anymore; it's how floral prints are being done and interpreted that can be groundbreaking.
So if you're a wallflower or just someone naturally blooming with confidence, there's a floral print for you this spring/summer 2020 season. They're not difficult to sniff out at all.
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