“We wanted this collection to make a significant difference, and not merely to jump on the green bandwagon, which meant focusing on every detail in the supply chain and componentry,” Le Specs’ creative director, Hamish Tame tells us.
The Australian brand is making headway in its long-term efforts of being a sustainable eyewear brand. After five years of research and product development, Le Specs has finally launched Le Sustain—a collection of sunglasses that’s produced from completely sustainable materials and with zero-waste components. The latter means that every pair of Le Sustain sunglasses is packaged minimally with recycled materials including its jersey pouch (made from recycled PET water bottles), cardboard box and swing tag.
Creating a new collection using a combination of materials that were not typical of the brand posed a few issues. And it was especially crucial to be able to stick to the same level of quality that Le Specs has already established. “There were some very significant structural and aesthetic limitations we had to work around with this collection to make the final product feel premium and offer the quality we are known for,” Tame explains. He went on to say that it was only in the last two years that Le Sustain truly came together.
One of the key defining materials that makes Le Sustain work is meadow grass. “For this project, I wanted to use a seriously sustainable material, and also something that would be unique and memorable. I had seen similar materials used in some homeware and furniture, which I thought was incredible, so we got to working on meadow grass as a concept,” reveals Tame. Each pair of Le Sustain sunglasses is made up of 23 percent cellulose fibres obtained from meadow grass, while the rest are recycled plastics derived from pre-consumer wastes.
To kick things off, Le Sustain consists of three different styles. Grass Band is based off Le Specs’ flagship Bandwagon silhouette that’s defined by the use of vintage-inspired details, while the Grassy Knoll design is a flat d-frame that’s sort of a classic go-to shape meant to fit every face shape. And lastly, a slightly fashions-forward offering comes in the form of Grass Half Full—a bold design with bevelled framing around hexagonal lenses.
This is only the beginning for Le Specs. With sustainability no longer just a passing trend, but a hot button issue that affects everyone in the larger scheme of things, Le Sustain is poised to be an example for the eyewear industry. Tame tells us that the Le Sustain collection will push Le Specs’ sustainability efforts even further, with the aim that sustainability to be fully integrated across every facet of the brand.
“Over the next three years, we plan to transition all of our products and packaging with more sustainable solutions, whilst continuing to pioneer new innovative materials in our Le Sustain collection,” Tame expresses. And while we wait for Le Specs to transition into a brand that’s better for the environment, Le Sustain makes for a great option now.
Le Sustain is now available on the Le Specs online store.