The COVID-19 virus might have kept our physical body at home, but it cannot blind our imagination and creativity. Loewe's fourth Paula's Ibiza collection is both a celebration of escapism and the mastery of ingenuity of the craftsmen from the Spanish house. Jonathan Anderson, creative director of Loewe, has always been drawn to the Balearic island; it is where he spent most of his childhood and remains his strongest and deepest tie to Spain.
For the fourth collection, we see Paula's Ibiza expanding from a capsule collection into a full-fledge offering that sees men's and women's ready-to-wear pieces, fun and quirky accessories, as well as the launch of an exclusive fragrance for the very first time. The starting point of every single collection begins at the archive prints of Paula's founders Armin Heinemann and Stuart Rudnick. However, where this collection separates itself from previous renditions is Anderson's take on the prints as part of a puzzle, as opposed to the full picture.
To complete the full picture of the Paula's Ibiza 2020 collection, we see Anderson collaborating with community of artisans using specialist handcraft techniques and naturally-occurring materials. For example, dry palm fronds cut into pickles and classic basket bags woven using the llata technique; a weaving style native to the Balearic islands. Other techniques include the use of fine cabuya thread derived from the agave cactus plant, tied in sunset hues and woven into shigra patterns; a signature of the indigenous communities in Ecuador.
He also brilliantly translates these elements into more leisure-inspired, summer classics such as oversized shirts, bleached jeans, and terry cloth T-shirts. These are juxtaposed with pieces from rave culture like metallic silver shorts, 3D-printed spiky tops and neon day-glo sunglasses.
On the collection Anderson says, "I know this is not the ideal time to launch products, but this is a project all the craftspeople at Loewe have been loving working on for quite some time, giving life to objects that are exquisitely lively and optimistic–as craft always is." He goes on to add, "this is a happy, undeniably escapist collection conveyed through colourful and energetic images, and I thought it would cheer you up. As a visual feast, probably, or an aide–mémoire of better times to come."
Loewe will be donate 40 euros from every product sold in the collection between May to August 2020 to educational projects. This is in addition to its initial donation of 500,000 euros to the Plataforma de Infancia—a Spanish alliance of social organisations that works to protect children and adolescents’ rights.
The Loewe Paula's Ibiza 2020 collection is now available online.
Photography: Gabe Chen
Stying: Eugene Lim
Model: Sebastian and Christine / Apple Model Management
Hair & make-up: Choa / Apple Model Management.
Stylist assisted by Jessica Lu