In the fight against the COVID-19 pandemic, Louis Vuitton is stepping up, and lending its artisans and craftsmanship to the cause. The historic French maison will be reopening its ready-to-wear atelier and retro-fitting it to produce personal protective equipment for the health care workers working on the frontline of the pandemic. These gowns will be provided to frontline workers in six Parisian hospitals of the 'Assistance Publique–Hôpitaux de Paris', also known as AP-HP (the regional hospital centre operating in Paris and its surroundings), who are taking care of patients suffering from COVID-19.
The call to action by Louis Vuitton sees volunteers currently manually cutting AP-HP approved fabrics and patterns, to produce these thousands of gowns. The house plans to increase the number of gowns produced in the following weeks by calling on voluntary Louis Vuitton pattern cutters, who will be working from home simultaneously to those in the atelier.
This is on top of the hundreds of thousands of non-surgical masks produced in the house's French workshops in Marsaz and Saint-Donat (Drôme), Saint-Pourçain (Allier), Ducey (Manche) and Sainte-Florence (Vendée), where three hundred artisans are mobilised in response to the French government’s plea for the increased production of alternative non-surgical masks to aid in the battle against COVID-19.
During the visit to the workshop, Michael Burke, Louis Vuitton Chairman and CEO said, “We are proud to be able to help healthcare professionals at our level and put our know-how at the disposal of the Hôpitaux de Paris to create gowns for medical staff. I would like to thank the artisans of our atelier who voluntarily participate in this civic act and who have been bravely applying themselves since this morning to equip healthcare workers in hospitals who are in need of gowns.”