Spanish brand Massimo Dutti is the latest fashion brand to set up a dedicated Singapore online store. The sister brand of others in the Inditex Group such as Zara and Bershka, Massimo Dutti has had a solid presence in Singapore with six physical stores islandwide. Massimodutti.com is now making the shopping experience more interactive and seamless, wherever you are.
The online store will not only be available on massimodutti.com but also through the brand's dedicated mobile apps that are available on the Apple App Store and Google Play. Housing the entirety of Massimo Dutti's menswear and womenswear collections, the online space will also introduce limited-edition capsule collections. One of which is the On The Go collection (in the gallery above) that's a selection of pieces made from lightweight stretch fabrics that are also washer-friendly and crease-free.
While the website's user experience allows for an all-encompassing exploration and shopping experience, Massimo Dutti's iOS and Android apps up the ante a few notches. Under an option tagged as Shoes Experience, users will be able to try out in real-time the brand's offerings of casual-sport footwear. Through the use of augmented reality technology, all one needs to do is to select a pair, point their mobile device down to their feet, and the shoe will appear right where it's supposed to be. Magic.
And then of course, the experience can be shared on social media.
In celebration of the launch, Massimo Dutti is offering free shipping for all online purchases made on 27 April 2021. In other words, get shopping, folks.
The Massimo Dutti online store is now live at massimodutti.com with mobile apps available on the Apple App Store and Google Play.