"With a heritage that spans nearly 115 years, there was so much to draw from to create a new pattern that is certainly inspired by history but that looks to the future of the maison," explains creative director Zaim Kamal. "The new design is a connection point to the Montblanc community, a badge of belonging that each owner can interpret anyway he or she likes."
As a brand that's synonymous with penmanship and craft, it made sense that Montblanc's latest original monogram took reference from its extensive typographic archives. The new pattern that's seen on the Montblanc M_Gram 4810 collection was specifically derived from the Montblanc woodmark that was developed back in the '20s, one that has since been slightly adjusted to be used as part of the brand's communications till this day. And because it was established then, there's an unmistakably Art Deco style to the lettering, characterised by the bold and pointed shape of the lettering.
The Montblanc of the '20s however, is not the same as the Montblanc of today. The brand has expanded its luxury range over the years from just writing instruments to include bags and lifestyle accessories, as well as timepieces. The Montblanc M_Gram 4810 collection encompasses that extension of a person's varied lifestyle through its range of accessories such as a backpack, a duffle, a slate of smaller accessories, as well as a pair of smart headphones and a smartwatch.
It's a consistent combination of craft and functionality at Montblanc, and the Montblanc M_Gram 4810 collection is no exception. The new monogram makes its mark on PVC-coated canvas that's designed to be resistant to scratches and everyday wear, while black leather trims every piece in the collection for that luxurious and sophisticated touch.
The Montblanc M_Gram 4810 collection is available in Montblanc boutiques and online.