Even on the star-studded roster of Nike's massive roster of collaborators, no one's star is shining as bright as Travis Scott. That is not an accolade that we doe out lightly—after all Nike's line-up includes design luminaries like Matthew Williams of Alyx, Rei Kawakubo of Comme des Garçons, Virgil Abloh of Louis Vuitton and Off-White and Chitose Abe at Sacai.
While Scott might not be trained in design, that has not stopped his sneakers drops with Nike from being one of the most sought after collaborations in recent memory. From his take on the Air Jordan series, which includes 2019 sneaker of the year, the Nike x Travis Scott Air Jordan 1 to the wildly popular Nike x Travis Scott Dunks SB, Scott has proved that he is a certified grail-making genius.
Scott's hot streak continues with his latest release: The Nike x Travis Scott Air Max 270. Much like his recent Fortnite concert, this take on the Air Max 270 is an expression of the fantastical world that Scott builds, that he and his fans escape into. The sneaker, which is part of "Cactus Trails" collection, which also includes a series of military-inspired apparel, draws reference from the great outdoors as well as Scott's love for vintage clothing.
Those elements are translated into the Air Max 270 in the form of polar fleece collars, ACG pops of colour on the tongue-tab and lace-locking system on it. The whole sneaker is dyed with the tint of Sulphur for that worn-in effect. The sneaker carries Scott's favourite earthly hues of brown and tan, as well as a dash of neon orange. The sneaker also sees a blend of two of Nike's innovation in technology, blending the React in the midsole with the Air Max unit at the back.
The sneaker is complete with the Cactus Jack logo, in the form of a cross tab on the heel as well as on the insoles. If you are wondering where the iconic reverse Swoosh is, certain pairs come with a stencil so that you can apply your own. If not the whole collection is designed to be an immersive experience, with a special website created where you can purchase the stencil, as well as other AR experience, all warped up in a nostalgic 90s web-design. Keep a lookout for a cameo from the original Cactus Jack, Mick Foley
The Nike x Travis Scott Air Max 270 is available on the 29th of May, on Nike SNKRS as well as END.
