When we think about time spent outdoors, we can't help but wander off into thoughts of long hikes, or perhaps conversations with friends out in the open, surrounded by nature. And perhaps even, refreshing iced teas by the beach with sand between your toes and the sea as far as the eyes could see.
Capturing that timely yearning for anything but our now-routine surroundings, Prada has conceptualised Prada Outdoor. The series explores experiences based on four different aspects of the great outdoors: the Garden, Coast, Mountain, and Snow. Each natural setting is then materialised into a capsule collection that celebrates that particular feeling of being in the environment.
For Prada Outdoor (Coast), the Italian fashion brand transports us to a realm of carefree thinking and contented living—giving us the option of dropping our troubles by the door and venture off to chase the sun. And of course, armed with specifically designed selections of clothes and accessories as companions.
Prada's signature Re-Nylon material makes an appearance in the Prada Outdoor (Coast) collection. Its water-resistant quality elevates their bumbag and beachwear into pieces that are ripe for the beach. While the Terry cloth pieces are perfect for beachside lounging, consisting of a range of bermudas available in vibrant block colours and striped prints. There's a strong sense of nostalgic '50s era of days in the sun that we do appreciate.
Add to the fact that there are a slate of beach essentials the likes of beach balls, floaties, inflatable mattresses and generously sized beach towels, the Prada Outdoor (Coast) collection makes for a truly well-rounded collection.
The Prada Outdoor (Coast) collection is further realised in an in-store installation. Reimagine warm summer days at the beach surrounded by sand dunes, watch towers, and the sound of waves crashing on the shores but done completely indoors. It's another layer of escapism that's an extension of the trouble-free lifestyle that we're all yearning for.
In these trying times, it is almost difficult to imagine when our next outdoor ventures would be. But with a little bit of luck—and when the time eventually comes—what better way to prep for the occasion than with some climate-appropriate Prada?
The Prada Outdoor collection is now available in stores while the Prada Outdoor (Coast) installation will run until 2 June 2021 at Prada ION Orchard.