If you're into sports and American football, the Super Bowl is a big deal. But if you're like me and know next to nothing about the game, the Super Bowl Halftime Show is the highlight; that and the slate of commercials and movie trailers.
A mini-concert in a space as massive as a stadium, that affords seemingly endless possibilities to what could happen in terms of staging and creative direction? Yeah, clearly the Halftime Show is where it's at.
The Weeknd didn't disappoint. Making full use of the space, the performer kicked things off on a stage backed by tiered choral singers, disappeared for a bit into a light-filled indoor maze (with rather intimate close-up angles), and then back out to the stage before making his way down to the field. It was here that you get a sense of the full effect of the costuming—surrounded by a sea of dancers all dressed similarly to The Weeknd's red-and-black ensemble.
But of course, the differentiation lies in the details. The Weeknd's bold red jacket was a fully hand-embroidered piece by Givenchy Haute Couture artisans. It took four of the atelier's embroiderers to complete the crystal-embellished piece, which amounted to more than 250 hours. If you're wondering: that's equivalent to more than 10 straight days of intensive hand labour.
This marks the first custom look by Givenchy Haute Couture under the creative direction of Matthew Williams. It may not be a tease of what Williams's upcoming debut haute couture collection might look like, but it perhaps serves as a representation of how his minimal and sharply tailored aesthetic could be translated into the house's haute couture collections.
I can't help but notice the Michael Jackson nods too—whether intentional or not—especially with the Givenchy Haute Couture ensemble embodying the iconic 'Thriller' look. But there was nothing remotely scary about the fit; just sharp, precise and perfectly executed.