In a black-and-white treatment, Lewis Hamilton walks through a dingy, industrial alley. A few seconds in, the colours start coming to life and the jumper that he wears is revealed to be brink pink—a colour you wouldn’t immediately associate the racing champion with. He meets up with a diverse group of individuals, and along the way, includes more into the growing posse. The video then intersperses with him and other members in motion against a vibrant gradient of colours. The vibe is one of inclusivity and unity, ending with the words ‘Create x Unity’.
“Unity can lead to something totally new and powerful, which inspired the ‘Create x Unity’ graphics throughout this collection. Now more than ever, it’s important to collaborate to create change and create something new,” Hamilton explains about his second collaboration with Tommy Hilfiger.
At a time when we’re ultra-sensitive about social injustices and issues surrounding diversity and inclusivity, the message is timely; especially coming from a fashion brand as big as Tommy Hilfiger. The brand’s founder echoes Hamilton’s sentiments: “Inclusivity and bringing people together have always been at the heart of our brand. My first store, People’s Place, was a place where everyone could shop rock-and-roll styles and share cool pop culture experiences. The word ‘Unity’ in this collection really takes me to the very beginning.”
There’s a sense that this is not just a marketing gimmick for Tommy Hilfiger. The brand’s decision to have Hamilton, a biracial British-born personality, be the global brand ambassador for its men’s division is but one example of the way the brand is embracing diversity. It’s a risky move, given the strong, almost nationalistic sentiment that’s been growing for the past two years in the United States.
But as Martin Luther King, Jr once said: “Hate cannot drive hate; only love can do that.”
The Tommy x Lewis spring 2019 collection is by no means the answer to the world’s problems. Nor does it position itself as such. Yet it is refreshing to see a mainstream brand that’s been around for decades, being present and attuned to social issues.
For the second outing, the colour palette is bolder. While the debut Tommy x Lewis collection focused heavily on the Tommy Hilfiger signature reds, blues and whites, the spring 2019 collection features a spectrum of colours ranging from safe blacks and khakis to more youthful pinks and turquoises in dip-dye gradients. It’s more joyful and speaks to the positivity that the collection champions.
Hamilton calls the collection a combination of “my personal style with the American heritage of the brand”. Inspired by Los Angeles street-style, the collection is replete with sportswear-centric pieces—oversized hoodies, graphic logo jumpers and side-striped denims—mixed with more classic Tommy Hilfiger pieces such as Oxford shirts and polos. It’s a collection that’s cohesive, yet can be styled differently to suit an individual’s taste. And that’s always something that we can get behind.
The Tommy x Lewis spring 2019 collection is available at Tommy Hilfiger stores in ION Orchard, VivoCity and Raffles City Shopping Centre.