What better way to profess your love for art than by incorporating it into your streetwear. Launching worldwide tomorrow, a capsule of sneakers, t-shirts, hoodies, and caps embodying artworks by Salvador Dalí, Vasily Kandinsky, Claude Monet; and one commemorating the special collaboration will be released.
A nod to the surrealist, Dalí's most notable ‘The Persistence of. Memory 1931’ gets reinterpreted onto panels of the Vans Old Skool Twist, including a distorted foxing stripe on the gum sole which can also be found on the sleeved and pullover tops.
The abstract elements of ‘Orange 1923’, a print which Kandinsky made while teaching at the German Bauhaus school of art and design, are splashed across the Vans' Classic Slip-On, the crewneck and a snapback.
Monet's soft 'Water Lilies 1914-1926’ reps the impressionist movement of the artist collection, with the Giverny countryside atop the Vans' Authentic, fleece, baseball cap and backpack style.
Of course, the pioneer batch includes a 10-piece assortment signature to MoMA's newly expanded and reimagined identity. A colourful complement of the museum's logo with Vans' goes onto the latest ComfyCush Old Skool and Era silhouettes, as well as other apparel and accessories for adults and kids.
Stay tuned for the second instalment of the Vans and MoMA artist series featuring Edvard Munch, Jackson Pollock, Lybov Popova and Faith Ringgold dropping in November.