Italian fashion house Gucci, and The North Face have both come together for one of the most anticipated collaborations of 2021. At a glance, both may seem like unlikely partners—the latter deals with performance gear suited for expeditions while Gucci is one of luxury fashion's biggest players—but they inherently share similar notions of exploration.
The North Face has been pushing product innovation since its founding, allowing its clientele to further their desire for adventure. Gucci's celebration of self-discovery and individuality under creative director Alessandro Michele, does the same albeit in a more introspective manner. If The North Face is all about exploring the physical world to discover new places and experiences, Gucci is all about discovering who a person is and celebrating it. Together, The North Face x Gucci then could be simplified as a holistic approach towards freedom.
Exemplifying those same ideals is Singaporean rapper and musician Kevin Lester, better known as THELIONCITYBOY. Highly regarded as one of the country's most esteemed rapper, THELIONCITYBOY has been championing Singapore's own hip-hop scene by crafting his own lane and exploring themes that celebrate the local culture.
Who else could be better to show off the versatility, functionality and adaptability of The North Face x Gucci? From the vast open spaces of the outdoors, to the intersection of nature and civilisation, and to the urban architecture of Singapore, there are no limits to where the The North Face x Gucci collection can accompany you on your journey. And it goes without saying, looking undoubtedly stylish in the process too.
The North Face x Gucci collection is now available at Gucci Paragon.
