Arguably the most stylish footballer in the Premier League, Héctor Bellerín has become a familiar sight at Fashion Week front rows over the years. He even took to the catwalk back in 2019, modeling an all-pink outfit in a Paris debut as a Louis Vuitton model. Though the Arsenal star's day job is as demanding as they come, he still manages to sneak some time in for his creative pursuits.
"Fashion is like activism. Our clothes can spread a positive message to others."
This year, we see his efforts manifest as a spring collection made in collaboration with H&M. Edition by Héctor Bellerín is set to be a step towards sustainability for the fast fashion retailor, exploring an intersection between the desires of fashion and the needs of the planet.
Every piece in the collection is consciously sourced — the nylon and polyester are recycled, as is the cotton. Either that, or it's organic. The viscose fibres come from sustainable origins. And as per Bellerín's vision, pieces are made from a single material wherever possible, thereby being easily recyclable.
"Fashion is like activism," says Bellerín. "Our clothes can spread a positive message to others. I am happy to collaborate with H&M on this collection and to push for a better future for fashion and the planet.” The footballer's signature is reflected across the range of apparel, anchored around oversized and utilitarian styles. There's a draw towards effortlessness, reflected through the muted earth colour palette.
Playful graphics take to the canvas at times — alongside slogans such as 'Live With Purpose' and 'To Protect Our Future Together' — emphasizing a positive approach towards our pressing environmental concerns. Edition by Héctor Bellerín is a statement that dressing up for the season needn't incur a mortgage on our carbon footprint.
The collection will be available at H&M Orchard Building, H&M Ion Orchard, and online from February 18.