Eilish kicked things off with a fifteen-second teaser earlier this week. It plays out as a remarkably vintage scene, decorated in gold and blonde—that's everything, from the armchair to Eilish's new hairdo. A snippet of the title track runs in the background—a tune which might be familiar to those who watched the singer's recent documentary, 'The World's A Little Blurry'.
If the colour palette, or even the title are anything to go by, then Happier Than Ever seems to be a shift to a brighter, less angsty aesthetic for Eilish. However, at the same time, her sound (even if it's only fifteen seconds worth) retains the characteristic poignance which we've become familiar with over her past works.
Of course, there are no expenses being spared in promoting an album that's all but sure to wreck the Billboard charts upon release. The cover art has been spotted on hoardings across the world, although there are still three months till release. Eilish posted an image of the artwork projected on London's Marble Arch earlier this week too.
Happier Than Ever is set to comprise sixteen tracks, one of which happens to be Therefore I Am, a single initially released in November of last year. A second single Power will be out over the weekend—a somber acoustic ballad by the sounds of the snippet on Eilish's Instagram.
We don't usually indulge in gaudy predictions but perhaps, it wouldn't be ill-advised for the singer to start making room in her GRAMMY cabinet in advance. Well, I assume it's a cabinet anyways. Where else do you keep seven of those?
Billie Eilish's second album Happier Than Ever will be available on all streaming platforms starting July 30.