Smell is important. It makes up to 80 percent of taste; it can trigger memories; it can inform you what someone had for breakfast in a crowded elevator ("Oh my God… who ate faeces?" is an actual sentence I've heard). Another aspect of scent? It can also heal.
The pandemic took a lot out of us. If it's not the risk of contracting COVID-19, it's the fear of contracting it that weighs heavily on the mind. This Christmas season, local fragrance label, SIX, release Hikaru (Japanese for "to shine")—a four-item yuzu-theme line, that was made to support the Singapore Association for Mental Health (SAMH). From depression to mental wellness, since 1968, SAMH has been a figure in the realm of mental health. With every purchase of each item from the Hikaru line, SGD10 will go towards SAMH, with all donations doing into the total targeted of SGD10,000.
The central ingredient for the Hikaru collection is premium yuzu that was farmed in Fukuoka, Japan. Certain scents in yuzu "activate the Dopaminergic pathway"; with magnetiscent fragrances stipulated to activate feelings of lover and joy in the wearer. As the key ingredient in the Hikaru line, you get yuzu-themed items like a perfume, pillow mist, essential oil and as a defuser.
SIX's Hikaru range is available at the SIX outlet at Bugis Junction; TANGS as well as online like Krisworld. Monies earned by each Hikaru product sold; SGD10 will go to SAMH. donations capped at SGD10,000.
