Regardless of what one thinks about fashion—the trends, the brands, the at times ridiculous prices, etc.—there's some semblance of general interest in it. The once-elite industry has changed over the years (some would say albeit rather slowly), partly thanks to the countless documentaries and films based on true stories within the fashion industry.
Then there's House of Gucci.
The Ridley Scott-directed film that's slated for a theatrical release in the last quarter of this year, is poised to be the kind of fashion drama fodder that'll draw audiences in. House of Gucci is (allegedly) not a biographical account of the life and death of the Gucci family, specifically Maurizio Gucci. In fact, the film is based on the 2001 book by journalist Sara Gay Forden titled The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed—quite a self-explanatory title.
Set in the '90s, House of Gucci details the happenings leading up to Maurizio's eventual murder as well as its very much publicised aftermath. And if that's not enough drama, the crime's perpetrator is none other than ex-wife Patrizia Reggiani.
The casting for this is stellar. Maurizio is played by Adam Driver, Lady Gaga takes on Reggiani, while the rest of the Gucci family are portrayed by equally venerable actors Al Pacino, Jeremy Irons, and Jared Leto. The latter, has received the most dramatic transformation of the film as Paolo Gucci, the one-time chief designer of the fashion house before he was fired by uncle Rodolfo Gucci (Irons).
Now that the first official trailer has been released, we get to see the dynamics between members of the family. Maurizio's relationship with the feisty and seemingly power hungry Reggiani, Paolo's lax attitude towards the family business, and all the '90s-era Gucci fashion as conceptualised by then-creative director Tom Ford (portrayed by actor Reeve Carney), are previewed to the tune of Blondie's 'Heart of Glass'. A bit of foreshadowing there, perhaps.
Behind the scenes, the Gucci family and Reggiani have come out to say that they weren't involved nor invited to be involved in the film. The Gucci family no longer has any stake in the business since 1993, and it's currently under French luxury group Kering's portfolio of brands.
Interestingly enough, Leto is a constant face for the house under the creative direction of Alessandro Michele. Even Salma Hayek (actress and wife of Kering's chairman and CEO) is involved in House of Gucci as Reggiani's friend and fellow conspirator Giuseppina "Pina" Auriemma. So even if the Gucci family didn't sign off on this, we're guessing the Gucci fashion house is on board as it celebrate its 100th anniversary this year.
House of Gucci is slated for theatrical release on 24 November 2021 in the US.