Last week we took a time jump 30 years back into the past, so let’s go 30 years forward this time. It’s getting trite to comment on social media taking up a huge, irreversible chunk of our lives, but it has. Add advanced technology like VR leaking into the real world, and our physical and virtual interactions are surely convoluted.
What’s scary about this thought-provoking concept film is the fact that it does not look …completely foreign. You’ll see recognisable elements of your daily online life, albeit exaggerated. In this mesmerising journey shot in Medellín, pop-up advertising is at its most intrusive, and religion is little different from running another app programme.
You can also watch other shorts by multi-disciplinary design consultant Keiichi Matsuda, including Merger, the latest video shot in 360° on the blurred lines of work-life balance. It seems like a lot to take in, until you pause to consider how much social exposure and correspondence you toggle in your current waking hours.
The future is a notion we will always be obsessed with, and cringe-worthy sci-fi from a generation ago have shown how we are rarely ever right about predicting the future, but hey, it really doesn't hurt to imagine.