We dig that collaborations as the whole are greater than the sum of its parts. That's not to say that FILA and D-Antidote aren't killing it on their own, but whenever two brands come together, more often than nought, that union tends to produce a certain kind of magic. In this second round of team-up with Italian brand, FILA (who is no stranger to collaborations), Park Hwan-sung, Design Director of D-Antidote, decides to draw from his childhood, most specifically the 90s. The result is a mish-mash of oversized shirts with FILA's signature blue coupled with the Park's hanging straps with 'SEOULONDON' stitched into it. We quiz Park about the collaboration.
Your collection with FILA evokes the 90s. What was it about that period that appeals to you?
Well, I was born in the ‘80s and so a good part of my youth was spent in the ‘90s. The styles of the ‘90s always invoke a sense of nostalgia in me, so being able to recreate these styles for consumers today, in 2018, is a great feeling.
What were some of the aesthetics that you needed to see with this collection?
I wanted this collection to be inspired by the ‘90s but be tailored for 2018. It features a sports luxe aesthetic that’s great for the stylish city dweller who is constantly on the go.
You’ve mentioned before that music inspires your collections. What music inspired this FILA x D-ANTIDOTE collection?
I lived in London for eight years and I’ve always been inspired by the city and its music. All my collections are inspired by British musicians – the latest 18AW FILA x D-ANTIDOTE collection, in particular, was inspired by the UK music artiste, London Posse and Korean first-generation hip-hop artiste, Hyun Jin-Young.
What is your biggest fear?
My biggest fear is that our designs can’t resonate with the people who love our brand.
Do you feel that the streetwear trend is about to reach its end or is it just starting?
I think that streetwear will never end but its popularity rises and falls. At this point, streetwear is at its peak as it has managed to cross over to high fashion. This means more money is being invested in streetwear, more people are seeing it, and more people are wearing it.
What is one piece of outfit that you regret wearing?
Long oversized coat. Because I’m small-sized, it made me look smaller.
As one of the oft-touted designers to look out for what do you want to see change in the fashion industry?
I hope that the fashion industry will be more accepting of young designers and recognise that we can provide fresh perspectives. The reason I started D-ANTIDOTE was to offer an alternative to luxury brands and fast fashion brands, so I hope to see more people be receptive towards brands like mine.
FILA x D-Antidote SS18 collection is out now and is only available at the FILA outlet at VivoCity .